Universal Windows Direct Joins Pinterest!

Universal Windows Direct is on PinterestWe did it.   We joined Pinterest.   I couldn't resist.   I love the idea of infusing our personalities, and our company culture into marketing windows, siding, and doors.   I resisted for a long while because I couldn't fathom why anyone would visit a board full of pictures of windows.   Furthermore, would anyone actually re-pin a window?   Or siding? For heavens sakes no.

But - I recently read a great article  about marketing small business with Pinterest and it made sense to me.   We live in a city that is overflowing with home improvement companies.   If you pay attention, you can  literally see 10+  ads every single day from companies selling windows siding and doors.  (I am working at the library today and one was sitting on the table next to me!)

So people matter.   When you buy from Universal Windows Direct, Twin Cities you aren't buying from a big corporate giant or box store.   You are buying from Melissa and Steve Brager.  You are supporting small business in your community.   And....  you are getting a superior, energy efficient product at a factory direct price.  That is the beauty of it.

So who are Melissa and Steve?  What are they all about?   Do you share any interests with them?  Maybe.   We have lots of different ways you can find out.  Subscribe to our blog for valuable information on our products and the buying process - as well as a behind the scenes look at our business.   Follow us on Facebook and Twitter to get up to the minute updates on what we're up to.   See what articles we have found interesting and view pictures of jobs we have done recently.

Then check out Pinterest.    We have boards that feature our product, yes.   We also have boards that show:

  • Us out working at home improvement fairs
  • Pictures of our life as small business owners
  • Burger Friday recipes
  • Front Door Decoration Ideas
  • Pumpkin Fun - because I LOVE seasonal decorating and holiday traditions
  • Inspirational Quotes
  • Small Business Marketing

I'm excited to grow our boards and keep on pinning.   What kinds of things should we add?  Would love to hear from you!

Melissa Brager

Recent Blog Posts:

Community Involvement

Tips on Visiting Home Improvement Shows

Replace just a few windows at a time

Replacement Windows: How replacment windows are the same and different

Isn't a windows just a window?   Let's clear this up once and for all.   Yes and No.    Every window you see is both the same and different.   As you're evaluating windows for your home, focus on what is different.  Focus on the construction and the quality of the window See below.

UniShield windows from Universal Windows DirectNot all windows are created equal.

Windows all have the following things in common!

  • They all open and close, letting the fresh air into the house.  (unless they are painted shut or the weights are shot so they can't stay open on their own)
  • They all have glass in them allowing you to see outside.  (unless the glass is broken and the window has been taped shut)
  • They keep the bugs out.  (unless the screen is damaged)
  • They let the light in.   (and sometimes the UV rays too, which is why your sofa is faded).
  • They sit in frames in your house.  (Sometimes they sit crookedly in the frames because the wood is rotting)

I think that is it.    Now here are what windows have that make them different

  1. Windows are built with materials ranging from wood to fiberglass to aluminum to vinyl
  2. Windows may have one, two , or three panes of glass.
  3. The glass package may be spaced using metal, aluminum, or structural foam.
  4. The glass package may be insulated with nothing at all, argon gas or krypton gas.
  5. The "fill rate" of the insulating gas varies by manufacturer.  Yes, argon gas is nice but would you rather have a window with 50% or 98% fill rate of gas?  (hint:  this is not a trick question)
  6. The window sash and frame may be glued or screwed together or it could be fused together for ultimate strength.
  7. Window glass may be clear or glazed with multiple coats of Low E, which is basically sunscreen for the glass; protecting your living space from the harmful UV rays.
  8. We all have a window that sits behind furniture.   Some windows require two hands and a little strength to open and close.  Some require just a finger.  Construction matters.
  9. Warranty is essentially how long the manufacturer expects the window to last.   Some windows that look exactly the same will fail after 3 years.   Some will not fail after 5o years.   Which would you rather have?  (again, not a trick question)
  10. Finally, we have price.  You can get a poorly made cheap window for anywhere from $189 to $900.   Or you can get an excellent high quality window that will last for anywhere from $500-$1000.   Don't be fooled by price.   Choose a high quality window at a factory direct price and you'll be glad you did.

If you've been dreaming about replacing windows in your home and you've been overwhelmed by the options on the market, we understand.    Contact us today for a personal consultation in your home and a free quote.

 

Window Terminology: Window Terms Starting with "E"

Egress Window

Is a law that specifies that a window opening must be able to open wide enough for a person to get out or a firefighter to get in.    MN requires egress windows in every room used as a bedroom.

Energy Star

ENERGY STAR is a government-backed program helping businesses and individuals protect the environment through superior energy efficiency.

Exterior Stop

The removable part of the window that holds the glass or panel in place when looking at the window from the outside.   Also called outside stops.

Exterior Wrap

Finishing option where the outside of the window and the exterior stops are wrapped in aluminum.   Wrap may be smooth or textured and comes in a variety of colors to add visual interest to the room.

Extrusion

The process of producing vinyl shapes by forcing heated material through an orifice in a die.

 

For more information on window terminology, and to get your free quote on replacement windows from Universal Windows Direct, MN contact us today

Window Terminology: Window Terms Starting with "H"

Heat Gain

The transfer of heat from outside to inside by means of conduction, convection, and radiation through all surfaces of a house.  Reducing this makes your home more energy efficient.

Heat Loss

The transfer of heat from inside to outside by means of conduction, convection, and radiation through all surfaces of a house.  Reducing this makes your home more energy efficient.

For more information on window terminology, and to get your free quote on replacement windows from Universal Windows Direct, MN contact us today