We did it. We joined Pinterest. I couldn't resist. I love the idea of infusing our personalities, and our company culture into marketing windows, siding, and doors. I resisted for a long while because I couldn't fathom why anyone would visit a board full of pictures of windows. Furthermore, would anyone actually re-pin a window? Or siding? For heavens sakes no.
But - I recently read a great article about marketing small business with Pinterest and it made sense to me. We live in a city that is overflowing with home improvement companies. If you pay attention, you can literally see 10+ ads every single day from companies selling windows siding and doors. (I am working at the library today and one was sitting on the table next to me!)
So people matter. When you buy from Universal Windows Direct, Twin Cities you aren't buying from a big corporate giant or box store. You are buying from Melissa and Steve Brager. You are supporting small business in your community. And.... you are getting a superior, energy efficient product at a factory direct price. That is the beauty of it.
So who are Melissa and Steve? What are they all about? Do you share any interests with them? Maybe. We have lots of different ways you can find out. Subscribe to our blog for valuable information on our products and the buying process - as well as a behind the scenes look at our business. Follow us on Facebook and Twitter to get up to the minute updates on what we're up to. See what articles we have found interesting and view pictures of jobs we have done recently.
Then check out Pinterest. We have boards that feature our product, yes. We also have boards that show:
- Us out working at home improvement fairs
- Pictures of our life as small business owners
- Burger Friday recipes
- Front Door Decoration Ideas
- Pumpkin Fun - because I LOVE seasonal decorating and holiday traditions
- Inspirational Quotes
- Small Business Marketing
I'm excited to grow our boards and keep on pinning. What kinds of things should we add? Would love to hear from you!
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