Steve the WIndow Guy films TV Commercial

Join us for a behind the scenes look at the filming of Steve's TV Commercial

 Steve the  Window Guy will soon be on TV!

Imagine this.   It’s 5:00 in the morning.   You wake up, shower, and then wander into the kitchen for your morning coffee.    You turn  on WCCO to get the morning news and some insight into the weather.    You slowly sip your coffee and zone out at the TV.  Then,   all of a sudden, BAM!!   Steve the Window Guy.  He is there on screen, in your face, and exuding WAY MORE enthusiasm than any human should really have at that hour of the morning.  

  Steve The Window Guy

 Sounds great, doesn’t it?

 The decision to go on TV wasn’t an easy one.    We wanted to make sure when we did it, we did it right.   We are results people.    We will be on TV for a year.   We will change our messages, but Steve the Window Guy will be a constant visitor in the homes of people throughout the Twin Cities during their morning routine.   Get used to it.  Make him your friend.  You’re going to love him.

Our whole team is amazing.   From our marketing agency to the camera guy, to our WCCO account rep to our producer…. Everyone was awesome and positive, and super professional.    Here is how the day went:

Our studio time was at 10:00am.   Steve and I met ALO (our agency rep) at WCCO studios downtown.  We scored some on street parking in our window-mobile and were buzzed in to the reception area.    We were then treated to WCCO visitor badges and ushered into the cozy waiting room.   We spent the next 10 minutes tightening up our ad copy and running through the storyboard.   

When the filming space was ready we got the quick tour on the way up there.   First we saw the Newsroom  (SO COOL), then the actual News set (WAY COOLER) and then our space (THE COOLEST).   We met our camera guy and producer, and then I stepped to the side to powder Steve’s nose. 

 Steve the Window Guy talks about RoofingWe taped on the green screen so luckily we didn’t wear green.  (HA HA)

Steve stepped in front of the camera and was a total natural.   I know it was nerveracking.  He just stood there and delivered his lines and smiled that big goofy smile that he is known for.  It was awesome!

Steve the Window Guy talks about Siding



We had multiple takes that were so good they could be used.  It felt so good to know that we’d end up with a great commercial that represented him so well.  After all, if Steve the Window Guy is coming out to your house, you really want to know what to expect, right?


Feeling much more calm on our second pass through the TV set we hopped up on the anchor’s chairs for a photo op.  I’m not ashamed to say that I needed help getting up on my chair.  It was super high and the wheels looked serious.  I was afraid the chair was going to roll away and leave me in a crumpled mess on the floor!   Here we are.  Hamming it up.

at desk

Our last stop in the magical TV tour was the Rooftop Space.  AMAZING.   We live in the most beautiful city.  

WCCO Rooftopmpls view

Our commercial will start airing on Monday, May 12 in the 4:30am – 9am time slot.   We can’t wait for you to see it.  When you do, drop us a line and let us know what you think!

Author:  Melissa Brager

Contact us for more information at 612-866-2888