Steve the Window Guy recorded his first radio spots this morning. Read this blog for a behind the scenes look!
Radio. Radio! RADIO!!! (So many ways you can say it!) We are taking the plunge into radio advertising! After talking and planning and writing ad copy for the last few weeks today was the big day and we recorded our spots!
We were both nervous but the kind of nervous where you don’t talk about it – you just both know it is there. The morning was busy as we got our peanut dropped off at Primrose, we got the installers going, met a contractor who was placing an order, sent in payroll and generally tried to get our desks in order. By 9:15 we were on our way!
We recorded at Clear Channel Studios in St Louis Park. From the minute the elevator doors opened we knew we were in a creative space! Shiny stainless steel looking floors, bright colors and lots of pictures were everywhere! We got there early, of course, so we were treated to a wonderful conversation with a studio exec who was so warm and positive and genuine that all of our nerves melted away on the spot.
He gave us the quick tour of the offices where we went into the very very cool Studio C and we were able to catch a glimpse of KDWB, KFAN and K102 recording their shows. We popped in quick to meet Lee Valsvick and we ran into Keri Noble and Adam West in the hallways. If radio personalities you hear all the time can be normal people in jeans and a cozy hoodie then what could we possibly be worried about, right?
By the time we entered our studio to record we were ready! Both our marketing guru Loni and the sound genius Dave made it really easy to get a finished product we are excited about. Doesn't Steve look professional?
Steve might say it wasn’t really easy, but no one gets it perfect the first time. We recorded the same words and the same phrases about one hundred times. We edited copy on the spot, we swapped our phrases, we re-ordered things, and we recorded until it was perfect.
Do you wish you were a fly on the wall? Click here for a quick taste: Steve the Window Guy Recording In Action
Literally one hour later we walked out with 2 completed 15 second spots. It felt incredibly productive and wonderful.
Our spots will be running on KFAN and on MYTALK 107.1 starting next week in the 6-9am slots. Tune in on your way to work and when you hear our ads tell us. Write on our Facebook Page and tell us what you think. WE hope you love them as much as we do!
Meanwhile, if you or someone you know is in the market for windows, siding, doors or roofing, contact us for a free quote! I’ll send Steve The Window Guy out to your home and you’ll have a blast!
Author: Melissa Brager
Operations Manager, Universal Windows Direct